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"Buchanan" trademark registered hot feed should take into account corporate image

    media reports, the Olympic war, businesses are not idle--recently released by the Chongqing Southwest trademark message: back in London before the Olympic Games, Chinese sports stars began to be scrambling to rush, Liu was registered only 48 times ... ... Even more striking is that "ye" is registered as a lingerie brand, while the national trademark office public information network information displays, "Buchanan" trademark back in 1997 by a Sichuan company registered with the category of pig feed.

    lindane should not represent a pig feed? This is the "consumer champion" in the tide, is quite interesting and thoughtful conversation.

    endorsements avoid far-fetched

    registered to "better" to do so

    why do pig feed enterprises registered lindane? Only two possibilities: first, the enterprise found on the Badminton Court "Super Dan" between them and their products, there is a natural link. For ordinary fans, feed enterprises are likely to misread Buchanan good muscles, right?

    second, the trademark could be a lucrative business. It is understood, there are 90% registered trademarks have become idle trademarks, mostly wanted to of the cybersquatting Olympic trademarks, through the transfer of profit, only 2000 RMB in the application for registration, and good trade mark transfer fee up to millions of.

    in any case, "Buchanan" is still seems embarrassed by pig feed enterprises registered, because between trademarks and business, there are a companion way. However, "consumer champion" can not be so blindly – double Olympic Taekwondo champion Chen Zhong was wanji Tae kwon do Club members, and Confucian family group is the Group's business. The group can be very convenient to invite Chen endorsements, but they did not do so. "Can you imagine what Taekwondo and Confucian family wine connection? I believe that if Chen endorsements, is suicidal. "Wanji group liquor Division General Manager, Liu said.

    of "higher, faster and stronger", this sentence in the Olympic trademark very pertinent in the tide. However, the "more reasonable" to do so, because as far-fetched as endorsements, failures abound.

    champion value review

    the Olympic Games has become a war fortress

    bolt smiling proud two-time Olympic "hundred-metre air war", from start to start, "the Eagle-shooting hero" iconic celebration of posture, but also a few seconds, but bolt's accomplishments and his legend will long remember by track and field, This is unquestionable.

    based on this, you have to understand those around you, aogengshouye for the 9 63 seconds of sports fans. They are waiting that was short lived, but also eternal.

    in the domestic trademark heat, whether "Wenlock" (Olympic Mascot) lighter, or "ye" brand underwear, and even "Buchanan" pig feed, actually represents a good expectation, hopes the Olympic values carried forward.

   , objectively speaking, since the 1984 Los Angeles Olympics became the first profitable Olympics since the games began an unprecedented impetus. Today, it has become a business stronghold. The Olympic values, not the exciting Medal?

    to the center of the Olympic champions, gold's value has begun quietly to cash. Like Sun Yang and ye, yesterday received a real estate group award has been identified, worth more than 3 million yuan in real estate.

    consumption after the Olympic Games

    considered champion fit with corporate image

    to domestic flows of trademark perspective, champion of "consumer era after the Olympic Games" has been kicked off. Of course, the trademark there b, such as Apple's $ 60 million (equivalent to approximately HK $ 467 million) and Proview international IPAD trademark questions in the Mainland reached a settlement behind the label let the world once again witnessed the huge profits, which is one reason some cybersquatting famous trademark.

    Olympic champion endorsement if prices were bid up? Risk period is shorter? Is consistent with the company's image? Is it "vertex that is the turning point", and shows excessive commercial development? This is the need for businesses to consider another story.

    in any case, "Buchanan" is still seems embarrassed by pig feed enterprises registered, because between trademarks and business, there are a companion way. However, "consumer champion" can not be so blindly – double Olympic Taekwondo champion Chen Zhong was wanji Tae kwon do Club members, and Confucian family group is the Group's business. The group can be very convenient to invite Chen endorsements, but they did not do so. "Can you imagine what Taekwondo and Confucian family wine connection? I believe that if Chen endorsements, is suicidal. "Wanji group liquor Division General Manager, Liu said.

    of "higher, faster and stronger", this sentence in the Olympic trademark very pertinent in the tide. However, the "more reasonable" to do so, because as far-fetched as endorsements, failures abound.

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