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Implement the strategy of brand power port and city modernization

    in recent years, Zhangjiagang, the trade and Industry Bureau in Zhangjiagang city in Jiangsu province took the lead in basically realizing modernization of service-oriented, advance trademark strategies to develop in depth, formed a thriving city top brand companies and brands promoting the depth of integration, brand strategy and economic development situation. At present, the city's own brand (refer to well-known trademarks and famous trademark of Jiangsu Province) enterprise value added share of GDP reached 28.3%, Jiangsu Province, much higher than the basic realization of modernization index system to determine the 15% standard, ranking first in the province.

    highlights policy support, strengthening incentives to boot. The trademark strategy implementation of Government as to win an important guarantee for first-mover advantage, suggested that the Government will implement brand strategies into annual work report into government work, "Chess", and established a brand strategy to promote institutions and coordinating mechanisms, strong support from the Fund, projects, services, and so on. In 2004, under the campaign strongly for, the city pioneered in the province registered 1 trademark incentives subsidies 1000 Yuan. In 2006, also imposed on well-known trademarks, Jiangsu province found a were given 700,000 yuan and 150,000 yuan reward. In 2010, the Council in accordance with the export-oriented economic development needs, recommends city of the international registration of trademarks incentives policy, according to the Madrid Agreement concerning the international registration of marks registered trademark for $ 2000 financial subsidies, for each registered country-by-country subsidies 4000 Yuan. Introduction of a series of supporting policies, which greatly stimulated the enthusiasm of enterprises to cultivate brand, trademark registration for 8 consecutive years, this city in more than 1200 high, reached in the first half of this year 1480, today has a valid registered trademarks in the city more than 16,000 pieces of registered trademark business household 1, achieve "enterprise", far higher than the level of Jiangsu Province. Now, the city granted trademark registration subsidy of more than 10.4 million Yuan, well-known, famous, well-known trademark fiscal incentives reached more than 24 million Yuan.

    highlights and manpower planning, strengthen the cultivation of science. Stick to pay special attention to fostering top-level design trademark, Zhangjiagang has made two issues of the trademark three-year action plan for the development, resource development ensures brand has planned and focused. In accordance with the "mature, breeding, growth of a group, reserve a number of" principles, according to different industries and regions, the main market of trademark development, established trademark development repository of annual trademark development planning, published list of famous brand, determine a brand's key industries, enterprises and products, and strive to achieve brand cultivation and promoting of economic development. Insisted volume quality simultaneously, in spread surface incremental of based Shang, active optimization trademark level structure, focus caught City industries, and led industry, and traditional advantage industry, to annual Municipal Government discharge of City 100 home backbone Enterprise for focus, according to well-known, and famous, and famous trademark three a level, developed detailed of brand foster Echelon list, guide enterprise developed development planning, implementation cascade foster and scroll declared, achieved from General trademark to famous trademark again to famous trademark of progressive development. At present, the city has 8 administrative determination of well-known trademarks, famous trademark of Jiangsu Province, 113, Suzhou famous brand 83, GIS certification mark 1, trademark of Suzhou's top ten agricultural products 3. Trade mark "gold" and raising unceasingly, brand structure was further optimized.

    outstanding administrative guidance, strengthening the service capacity. Strengthen the training guide, and actively organize town and village enterprises in charge of the leadership, trademark specialist seminars, training courses and relevant departments responsible to participate in brand. Meanwhile, relying on the "brand manager", Suzhou "541,000 companies trademark training engineering" platforms, based on well-known, famous brand enterprises and backbone enterprises, exporting enterprises, enterprises of modern service industry, focusing on targeted strengthening of education, effectively enhances the enterprise's trademark efficiency, brand awareness and confidence. Implementation of full service, specially issued the opinions on strengthening the trademark registration guidance, make administrative guidance and market access, the test case, day-to-day supervision of organic interaction, effective connection, new enterprise, snatching from the name approval, synchronization considering trademark registration, adopts the integrative development of font size. Using the business registration and licensing and inspection time, with "four books for two accounts two cards" as the main content of the integrated services. Highlight the point help establish Chi (a) trademark creates guide point of contact system of unit liaison officer system and trademarks, relying on the control grid, arrange in-depth corporate trademark work carried out research activities, the implementation of "one-on-one" trademark nurturing guidance, advice, tips, help and other aspects, as mark foster to provide individualized, forward-looking planning, enhance brand to create success.

    in recent years, Zhangjiagang, the trade and Industry Bureau in Zhangjiagang city in Jiangsu province took the lead in basically realizing modernization of service-oriented, advance trademark strategies to develop in depth, formed a thriving city top brand companies and brands promoting the depth of integration, brand strategy and economic development situation. At present, the city's own brand (refer to well-known trademarks and famous trademark of Jiangsu Province) enterprise value added share of GDP reached 28.3%, Jiangsu Province, much higher than the basic realization of modernization index system to determine the 15% standard, ranking first in the province.

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